New tourism campaign brings big crowd
More than a musical
Medora Convention and Visitor’s Bureau wanted to raise awareness about all that Medora has to offer. Though most people know Medora for its summer musical, the area has all kinds of attractions and activities to offer guests. The client wanted to highlight those additional tourist attractions and reach new visitors for its upcoming tourism season.
The new tourism campaign
Flint Group created a new tourism campaign to promote to returning visitors and new potential guests. We created a campaign that focused on lesser-known attractions in and around Medora, particularly those that would appeal to travelers who were interested in the outdoors. Flint Group created a new media strategy along with an updated creative campaign that drove potential visitors to an online site.
Results
Success for this campaign was measured through digital results like impressions and clicks. The click through rates all met or exceeded their targets, and the campaign was deemed a success by the very happy client. The campaign is still running and is projected to continue seeing positive results.