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Part Two: How to retain Generation Z employees

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I feel incredibly fortunate to work for a company that places an emphasis on employee happiness. Flint Group has armed employees with tools such as its… Read More

How to earn media coverage with a backward pitch

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“Those who tell stories rule society.” – Plato Earned media is a part of your comprehensive paid media plan. This portion of the plan is the… Read More

The dynamic duo of affinity and authority

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Our audiences receive hundreds of messages every day. This, along with the instant gratification the digital era provides us, has greatly reduced our attentions spans and… Read More

Women in Business – The tribe versus the team

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TRIBE: Behind every successful woman is a tribe. A tribe of other women who support her and love her and push her to be her absolute… Read More

What to look out for in 2020 on social media

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Social media continues to grow in popularity, size and channels. With new platforms and constant updates to current platforms, it’s important to stay ahead of the… Read More

What’s hot in manufacturing for 2020? 5 marketing trends to watch for

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Marketing for manufacturing at both the OEM and dealer levels continues to evolve, particularly with the shift of resources away from traditional marketing and towards data… Read More

Our 6 most-read blogs of 2019

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Feeling behind on marketing trends? We’ve got you covered. Check out our six most popular blogs from 2019.   A Year in Boxes – The Making… Read More

Flint Group’s 2019 year-in-review

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2019 was a tremendous year for us! From naming a new CEO to celebrating the achievements of several passionate employees, we’re so grateful for a year… Read More

Earned media: How to ensure your next opportunity is a good one

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You’ve worked hard to build up your brand, demonstrate your expertise and position yourself as a thought leader in your industry. Your notoriety triggers a member… Read More

Should I hire an agency to do my marketing?

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This is a question frequently asked by business owners when they have never worked with an agency. It’s a great question, but there isn’t a simple… Read More

Employer branding—a top priority for 2020

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If the thought of attracting and retaining good employees stirs up some anxious feelings, you’re not alone. At 3.6%, the U.S. unemployment rate is at its… Read More