Blog

Here’s our blog

Zoom: Gift of the 21st century

By

Why face-to-face conversations are essential   Zenon knew. In the Disney Channel original movie “Zenon: Girl of the 21st Century,” the protagonist is enamored by a… Read More

What’s hot in manufacturing for 2020? 5 marketing trends to watch for

By

Marketing for manufacturing at both the OEM and dealer levels continues to evolve, particularly with the shift of resources away from traditional marketing and towards data… Read More

5 agency trends to know in 2019

By

Last week I traveled to my favorite city in the USA, New York City, for the Digital Agency Expo 2019. Content ranged from strategic insights to… Read More

Channel marketing: How to make it easy, measurable and affordable

By

Many of our clients are businesses with dealer channels. One of their biggest questions: “How do we get our dealers to better market our product line?”… Read More

Three reasons ag businesses should care about marketing automation

By

The business of agriculture has changed dramatically over the past 40 years. Today’s farmers are by nature highly technically literate, working with increasingly sophisticated management plans… Read More

The right creative for digital mediums

By

Addressing behavioral health through strong parenting When it comes to preventing behavioral-health related issues, such as underage drinking, anxiety or depression, healthy bonding and attachment between… Read More

8 voice search ranking tips

By

The rise of digital assistants is good reason to take another look at your search strategy. ComScore predicts that more than half of searches will be… Read More

3 steps to nail SEM keywords

By

If you aren’t familiar with SEM campaigns, the acronym stands for Search Engine Marketing. This is the process of promoting your business by buying ads on… Read More

How will digital assistants affect your business?

By

By 2020, ComScore predicts that more than half of searches will be voice-based. For people who’ve embraced digital assistants, this stat may come as no surprise.… Read More

UGC? SEM? SERP? A guide to some of marketing’s most common acronyms

By

Our quest for brevity has created a virtual alphabet soup of insider jargon. Acronyms are great for quick notes, status updates, and tweets, but they are… Read More

Google Ads, Demystified

By

Over the past 20 years, Google has shaped and reshaped the way we search the internet for information, products, and services. It’s also provided advertisers opportunities… Read More