Senior Marketing Analyst
FULL TIME / FARGO
As a senior marketing analyst at Flint Group, you will play a pivotal role in driving data-driven decision-making and optimizing marketing strategies for our clients. You will collect, analyze and interpret data to provide actionable insights and recommendations that enhance our clients’ marketing efforts.
What You’ll Do
- Collect and analyze large datasets to identify trends, patterns, and opportunities.
- Develop and maintain data models, algorithms and statistical techniques to extract meaningful insights.
- Interpret data and translate findings into actionable recommendations for marketing strategies.
- Collaborate closely with clients to understand their business objectives, data requirements and key performance indicators (KPIs).
- Present data-driven insights and recommendations to clients in a clear and understandable manner.
- Act as a trusted advisor to clients, offering data-driven solutions to their marketing challenges.
- Create visualizations, reports and dashboards to effectively communicate data insights using tools such as Tableau, Power BI, or similar platforms; ensuring they are intuitive and provide valuable insights to both clients and internal teams.
- Monitor data quality, validate data sources, implement data cleansing processes as needed, and ensure data security and compliance.
- Conduct statistical analyses to test hypotheses, perform A/B testing and measure the effectiveness of campaigns.
- Attend discovery sessions with clients to help guide efficient builds of dashboards.
What We Need
- Ability to collaborate with cross-functional teams to implement data-driven strategies and campaigns.
- Provide guidance and mentorship to junior analysts within the team.
- Identification of opportunities for innovation and improvement in data analysis processes.
- Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
- Strong knowledge of statistical analysis, data modeling and data visualization techniques.
- Excellent communication and presentation skills with the ability to convey complex findings to non-technical stakeholders and assist with training and education.
- Ability to estimate time in order to provide quotes to clients.
- Strong problem-solving skills and attention to detail.
Where You’ve Been
- Bachelor’s degree in a related field, with a preference for advanced degrees or certifications.
- Proven experience as a data analyst in a marketing or agency setting.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of marketing analytics and digital marketing platforms (e.g., Google Analytics, Facebook Ads) is a plus.
- Familiarity with machine learning and predictive modeling is an advantage.
We are E-Verify compliant as well as an Affirmative Action and Equal Employment Opportunity employer. We do not discriminate in our hiring or employment practices. All qualified applicants will receive consideration without regard to race, color, creed, religion, national origin, age, disability, sex, or any other characteristic protected by State or Federal law.