Dealer Channel Marketing

We make it easy, measurable and cost-effective.

Flint Group understands the benefits for businesses to provide sales tools to dealers. Tools that extend the corporate brand and promote each dealer in ways that drive sales, extend corporate messages and get usable materials into dealers’ hands.

We help manufacturers divide and conquer corporate and dealer marketing. The corporate messaging handling the brand cover and general promotion with dealer material addressing why consumers should choose the product and where to get it. We work with manufacturers and their dealers to  create materials are synergistic: dealer materials support the brand and vice versa.

Making it easy for the dealer.

We create programs that make it easy for dealers to sign up with relevant content that is easy to understand for prospects as well as dealers.

Making it measurable and tied to sales.

Flint Group measures advertising and marketing efforts to impact sales. We set benchmarks and measurable results tied to activity, sharing results and adjusting to maximize the dealer investment.

Making it cost-effective.

Our pricing structures are simple to understand without a lot of variables. There are no hidden costs and no surprises when the bill comes. We ensure the dealers know:

• WHAT they are ordering
• HOW MUCH it will cost them
• WHERE and WHEN it will show up

As a manufacturer’s professional advertising and promotional support team, Flint Direct offers many unique, co-op eligible programs to help you maximize your reach to customers. Most programs are geared toward sales, lead generation and driving traffic to your dealership.

Dealer Marketing Services

Flint Direct offers the following services, all of which are eligible for co-op reimbursement.

• Direct Marketing Campaigns
• Dealer Website Programs
• Parts Catalogs
• Marketing Plan Development
• AdBuilder: FREE ad building tool
• Regional Co-op Advertising
• Media Planning/Buying Services
• Email Marketing
• Lead Nurture
• Social Media
• List Management
• Marketing Material eStore
• Dealer Event Planning & Marketing
• Creative Services
• Dashboards

We know from experience what dealers want from their marketing. With fast turn-around time, cost-effective approaches and measurable marketing, we can take your channel to a whole new level of marketing.