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5 cognitive biases and how to use them in your marketing copy

We all like to think we’re entirely rational and clearheaded at all times, right? But truth be told (and backed up by mountains of research), our… Read More

How to authentically communicate in a crisis

Words matter. The way they’re delivered carries the weight of the message. The real challenge in communicating isn’t finding the right words. We can find the… Read More

Zoom: Gift of the 21st century

Why face-to-face conversations are essential   Zenon knew. In the Disney Channel original movie “Zenon: Girl of the 21st Century,” the protagonist is enamored by a… Read More

7 questions about how to use social media for small businesses

At an embarrassingly high three-plus hours daily, I’m one of the 23% of people spending significantly more time on social media. The COVID-19 lockdown has 47%… Read More

How to earn valuable media coverage during COVID-19

As COVID-19 continues to impact the world, journalists are working diligently to deliver information about the pandemic. The relationship between PR professionals and journalists is crucial… Read More

Women in Business – Judge me, judge me not

Leadership during the COVID-19 pandemic “In business, do we – women – somehow judge miscalculations, errors in decision-making, ethical transgressions and the like more harshly when… Read More

How are Flintsters #SparkingGood?

Need a boost? Some inspiration? An action you can take to “do good” right now? We asked Flintsters to share how they’re #SparkingGood during the coronavirus… Read More

Six essential elements of a crisis communication plan

Crisis communication plans are essential for getting your business to the other side of a disaster. As the novel coronavirus (COVID-19) pandemic continues to unfold, communication… Read More

The challenge of being “on”: Self-care tips for social media marketers

Responding to DMs led to reading comments, then checking email, because why not? While I was perusing social media, my boyfriend was watching the movie we… Read More

How to get your business through the coronavirus crisis

As your business moves through this stressful and uncertain time, determining what to do with your marketing and communications plans can be overwhelming. Certainly, these are… Read More

On creativity and caring: Your built-in secret to communicating more effectively during a crisis

There’s only one rule that I know of, babies: God damn it, you’ve got to be kind. – Kurt Vonnegut   We’re here to help each other… Read More