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Sports marketing: 6 tips to adjust your strategy during the pandemic

With the fall season of National Collegiate Athletic Association (NCAA) Division I, II and III seasons canceled or postponed, what are marketing departments doing to still… Read More

Flint Group’s COVID-19 resources for businesses

Have questions about business and the pandemic? We made it easy for you. Here are six useful resources.   How the coronavirus pandemic affects your marketing… Read More

4 ways Flint Group engages employees virtually

Throughout these strange times, I’ve felt very fortunate to be at a company that cares deeply about their employees. One of Flint’s core values is to go where you’re needed most, and lately that’s included… Read More

Virtual events through the eyes of an intern

Wondering how events are held during the pandemic? Virtually and 6 feet apart! After one week as a social media and PR Flintern, I was given… Read More

What Instagram’s new Reels feature means for your business

Social media users and brands are buzzing about Instagram’s latest release: Reels. Instagram launched Reels this week, a video feature designed to rival TikTok and provide… Read More

COVID-19 lessons in business and life

Women leaders are in as good a position as ever to shape what our world looks like on the other side of the pandemic and racial… Read More

The Five R’s of Email Tracking

There is so much that goes into a good email campaign; the content team has to align with the creative team who has to align with… Read More

COVID Comeback: A toolkit to help your company operate safely and responsibly

As businesses have reopened after the coronavirus shutdown, workplaces are looking a little different these days. While many companies are offering a work-from-home option, not everyone… Read More

How to implement a deliberate and data-driven PR campaign

We’re in a world surrounded by noise – advertising, product placements, retargeting – everywhere we turn. Far gone are the days that a simple brand awareness… Read More

5 cognitive biases and how to use them in your marketing copy

We all like to think we’re entirely rational and clearheaded at all times, right? But truth be told (and backed up by mountains of research), our… Read More

How to authentically communicate in a crisis

Words matter. The way they’re delivered carries the weight of the message. The real challenge in communicating isn’t finding the right words. We can find the… Read More