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COVID-19 lessons in business and life

Women leaders are in as good a position as ever to shape what our world looks… Read More

The Five R’s of Email Tracking

There is so much that goes into a good email campaign; the content team has to… Read More

COVID Comeback: A toolkit to help your company operate safely and responsibly

As businesses have reopened after the coronavirus shutdown, workplaces are looking a little different these days.… Read More

How to implement a deliberate and data-driven PR campaign

We’re in a world surrounded by noise – advertising, product placements, retargeting – everywhere we turn.… Read More

5 cognitive biases and how to use them in your marketing copy

We all like to think we’re entirely rational and clearheaded at all times, right? But truth… Read More

How to authentically communicate in a crisis

Words matter. The way they’re delivered carries the weight of the message. The real challenge in… Read More

Zoom: Gift of the 21st century

Why face-to-face conversations are essential   Zenon knew. In the Disney Channel original movie “Zenon: Girl… Read More

7 questions about how to use social media for small businesses

At an embarrassingly high three-plus hours daily, I’m one of the 23% of people spending significantly… Read More

How to earn valuable media coverage during COVID-19

As COVID-19 continues to impact the world, journalists are working diligently to deliver information about the… Read More

Women in Business – Judge me, judge me not

Leadership during the COVID-19 pandemic “In business, do we – women – somehow judge miscalculations, errors… Read More

How are Flintsters #SparkingGood?

Need a boost? Some inspiration? An action you can take to “do good” right now? We… Read More