A Flint Group holiday meditation: eggnog, and other magical joys of the season


They say the holidays are the most wonderful time of year, but we all know the season can also be chaotic, tense and downright maniacal.

It’s easy to get wrapped up (oops, unintentional reference to the gifts you have yet to wrap) in the fast-paced frenzy that we forget about the subtle joys of the holiday season—the smells of holiday baking, watching Linus explain the true meaning of Christmas, family heirloom ornaments, the search for that elusive “perfect gift,” and of course, eggnog—magical moments we look forward to all year.

This year, the Flint Group made an effort to intentionally take notice and embrace every part of the holiday season.

We, along with our friends from AdFarm and Media Productions, kicked off the holiday season by donning our Santa hats and joining in the annual Xcel Energy Holiday Lights Parade in Fargo, N.D. Our float was one of 70 that filled the streets of downtown Fargo with merriment on November 22.

Flint Group at Holiday Lights Parade

Each Flint office took its own decorative approach to get in the holiday spirit. Creative director Ken Zakovich helped his coworkers at WestmorelandFlint “get in the mood” with a festive ornament on the office Christmas tree.

Ken's Christmas ornament at WestmorelandFlint

Amid our parading and decorating, we’ve also been rebranding the North Pole, helping Santa establish a social media presence, copyrighting Rudolph red, and creating a PR plan to help Frosty launch his spring campaign against global warming.

With the success of these holiday festivities, we thought it fitting to create a short video to capture our enriching approach of taking time to appreciate this season—to fully experience this holiday and truly savor its subtle joys and moments of wonder.

Take a minute and enjoy, won’t you?

So this holiday season, when you’re at your breaking point—when you don’t think you can take another bite of your aunt’s fruitcake, or when you find yourself wandering the aisles of Target at 11 p.m. on December 23—remember, there’s beauty in everything.

All you have to do is find it.

Happy Holidays from the Flint family. May your holiday season be filled with beauty.

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