Can a new building change your life?


You know that feeling. When something or someone comes along, and you realize that your life just changed forever?

Residents of Grand Forks and East Grand Forks are right at the brink of this moment as the new Choice Health & Fitness prepares to open in Fall 2012.

Corporate membership solicitations are underway, along with many communications, marketing, public relations, social media and other endeavors set to start soon.

The SimmonsFlint team in our Grand Forks office is proud to help spread the word about this incredible new way of life.

Cover of a new brochure promoting Choice Health & Fitness

Cover of a new brochure promoting Choice Health & Fitness

Imagining happiness

This new venture actually began in 2007 with the Imagine campaign. As Brandy Chaffee, Public Relations and Marketing Manager at Choice Health & Fitness, says: “Back then, a group of Grand Forks citizens started raising funds to build a new health and wellness center and renovate the existing Family YMCA. We were inspired by their vision and generosity. A key step was when Choice Financial invested with naming rights to the new center, followed by additional naming and other support from Altru Health System.”

Beyond treadmills and swim lessons

Choice Health & Fitness brings together the community’s established health and wellness leaders and their combined expertise. Their efforts will form a powerful hub of health and wellness, housed in a new state-of-the-art center with enhanced equipment, spaces, programming and services.

We helped Brandy and her team formulate the brand strategy, and we focused not on the actual equipment and facility, but the affect on peoples’ lives. After all, healthier living builds heart, drive and confidence. The new Choice Health & Fitness harnesses this power, every day, in thousands of ways individualized to each member.

Along the way, Choice Health & Fitness will provide the staff members, programs, services and events for members to reach their next best level—and beyond. And that will transform an entire community.

Get ready to get sweaty

We also helped Brandy and her team develop an initial marketing plan for corporate membership, as well as materials and elements for the various user audiences. We created new logotypes for the children’s programming, “Everything Kids,” which will be held in its own themed space inside Choice Health & Fitness.

Appealing to diverse audiences has been an inspiring challenge, too. For instance, we concepted, wrote and designed a series of banners and posters to highlight the benefits for specific potential members, including:

Poster for serious athletes

Poster for serious athletes

Poster for kids and families

Poster for kids and families

Online and socializing

We’re also working on phase 2 of design and development for their website, which was initially built by another firm.

Visit Choice Health & Fitness at

Visit Choice Health & Fitness at

Thanks to Brandy, who serves as president of the North Dakota Recreation & Park Association, two Flint Group associates are also sharing timely advice, information and guidance in a presentation and participation at the Association’s Midwest Conference, scheduled in Grand Forks this spring. Chris will focus on public relations; Libby on social media.

Unique partnership

Brandy emphasizes that there’s nothing quite like this partnership within the United States. “The collaboration between Choice Health & Fitness and Altru Family YMCA will provide two facilities for one low cost. Members benefit from shared programs and services,” Brandy explains. “In fact, there are others in the national fitness center industry keeping a close eye on the progress of our unique partnership.”

So, can a new building change your life? It’s your Choice.

Print ad promoting Choice Health & Fitness

Print ad promoting Choice Health & Fitness

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