Visitors to your organization’s website should feel like they’ve actually met people in your company, seen your products up-close and perhaps even toured your facilities. They should get an accurate experience of doing business with you.
Specialty Commodities’ new website has a new look and feel that more precisely depicts its products, services and work style. Best of all, the site is helping the company expand its reach and sales to existing and new customers.
Specialty Commodities Inc. (SCI), based in Fargo, provides ingredients to snack food, health food, bakery and pet food companies around the globe. They have facilities, partnerships, suppliers and even specialty crop sources throughout the world.
Opening the door to new markets
Specialty Commodities has worked with our Fargo office and Flint Interactive for years on its product catalogue, website and other materials. This project, which included updating the company’s print catalogue and website, started as simply re-working some copy to maximize organic search engine optimization (SEO) and incorporate a new joint venture with Andean Naturals and purchase of Lodi Nut in Lodi, Calif.
More than a commodities supplier
The project expanded to a more comprehensive update to the website, which now more accurately reflects the company, its products and services. For instance, the Lodi Nut purchase now allows Specialty to offer a whole new level of food safety and pasteurization, so SCI is shifting to the “ingredients” business; not simply functioning only as a commodities supplier.
Specialty quinoa from Bolivia? SCI has it
SCI’s partnerships allow it to source high-quality, safe food ingredients from literally every corner of the world. The company’s new website includes a current ingredient catalog section that allows visitors to closely review ingredient offerings and details, which is vitally important to food processors.
Our revamp of SCI’s website also focused on making the entire user experience more friendly, even with international audiences. The request for information allows visitors to request specific ingredient information, which is more efficient for SCI and its customers and prospects.
SCI’s reach and scope continue to grow, and they use the updated website to better inform and attract customers in every corner of the world. Customers get a genuine feel for doing business with Specialty Commodities. And that leads to very real sales increases.