Getting to KNOW mobile marketing


We’ve been hosting KNOW seminars for a while now.

In 2009, SimmonsFlint explored the importance of social media.

HatlingFlint helped businesses navigate the digital maze.

And similarly, WestmorelandFlint and Flint Communications hosted seminars featuring author, social media expert and Flint consultant Jay Baer.

Last week we held our 2011 SimmonsFlint KNOW seminar in Grand Forks. This year’s event featured three experts from across the Flint Group, specifically focusing on how mobile technology affects consumer actions.

SimmonsFlint 2011 KNOW Seminar

Kim Kemmer, senior planner and market research manager at Prime Contact (part of the Flint Group), discussed how mobile marketing is part of a smarter marketing plan.

Libby Hall, digital strategist for the Flint Group, talked about the mobile trends of social media, exploring how social and emerging media tie into consumers’ mobile usage.

Wrapping up the seminar, Flint’s digital marketing specialist Eric Piela explained some of the current digital buzzwords and trends on the horizon, helping to uncover the potential business use of these new tools.

SimmonsFlint 2011 KNOW Seminar

Nearly 40 marketing professionals from the Greater Grand Forks region and throughout North Dakota and Minnesota attended the 2011 SimmonsFlint KNOW seminar. Thanks to all who attended!

Attendees at SimmonsFlint KNOW Seminar

Kim shared research that suggests more than half of those surveyed preferred to access the Internet from their smart phones for everything from shopping to social media. We’re curious: are you reading this from a computer, a tablet, a smart phone or something else?

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