At Flint Group, we’ve been working on marketing and branding materials for First International Bank & Trust for almost a year now. As manager for this account, it’s been exciting to watch the company grow and expand its services. One such new service is an innovative trust-department offering to help individuals and families with mineral rights.
A one-stop-shop for royalty owners
Through its Mineral & Land Services, First International Bank & Trust helps people manage the often-confusing realm of mineral-rights ownership. It negotiates leases with energy companies, prepares income/production history statements, simplifies tax reporting and even handles royalty payments. Plus, it’s the only company in North Dakota that provides an online portal with tools for managing mineral resources.
The problem? No one knew about this service.
That’s where we came in. First International Bank & Trust enlisted Flint Communications’ help to raise awareness about its new mineral rights offerings among existing and potential customers.
Capitalizing on a banking niche
Our team developed a strategic communication plan that helped First International Bank & Trust identify and understand opportunities to reach prospects in new ways, as well as prioritize opportunities based on a limited budget. We then created a variety of print pieces to market the new service, including a tri-fold brochure, poster displays and billboards.
Results worth measuring
In less than a year of implementing the communications plan and creative materials, First International Bank & Trust increased its Trust Department portfolio by 10 percent. And what’s more, it extended its reach to ease the process of mineral rights ownership for more individuals and families across North Dakota.