Snapchat, the social platform that has become synonymous with teenage angst, selfies, and poor judgment, is slowly working its way into the hearts and minds of marketers.
But don’t let its unconventional origin throw you off.
Snapchat is one of the fastest growing social platforms. According to their website, more than 60% of all smart phone users between 13 and 34 are “Snapchatters.”
It’s also taking over the world of mobile video, delivering over 7 billion video clips each day. That’s about the same as Facebook, which has 15 times as many users.
There is something uniquely intimate about Snapchat (no, not THAT kind of intimacy!). From the disappearing content to the shaky videos and underexposed photos, it feels less refined than other networks.
How are brands using Snapchat?
- Snapchat Discover is a partnership between top editorial brands like the Wall Street Journal, ESPN and Food Network and Snapchat. Discover stories are updated daily with crafted messages covering everything from news to recipes to your weekly horoscope.
- Since most brands won’t ever have a Discover channel, Snapchat Stories are a great alternative. It’s also less time consuming to create content as you only post when you have a story, not every 24 hours.
- Express is one company that’s doing interesting things on Snapchat. Besides fun product placement stories in NYC, they’ve also done one-off stories like “A Day in the Life of an Express PR Intern.”
- Other brands are using Snapchat for live events, (like we did for FargoConnect!) behind-the-scenes exclusives, sneak peek content or college admission notifications. Here are 5 creative ways brands are using Snapchat.
The fast nature of Snapchat means you need to get it right the first time. If you don’t, native users will notice and you’ll lose credibility (and followers).
Still confused about Snapchat? We’re here to help! Let us know if you have questions. And don’t forget to follow us on Snapchat at FlintGroup!