How it worked
Lucky in Love was hosted on the Wimmer’s Diamonds Facebook page.
We asked people to:
- Like Wimmer’s Diamonds on Facebook.
- Upload a photo of themselves and their significant other.
- Share a little bit about themselves as a couple.
- Ask their friends and family to vote for their entry.
After a month, the lovers with the most votes won a Wimmer’s Diamonds gift card and a dream date in the heart of downtown Fargo.
Double the fans, double the fun
Lucky in Love was an overwhelming success, to say the least. Eighty people entered the contest, garnering a whopping 5,380 votes. Plus, it drew more than 15,000 unique visitors to Wimmer’s Diamonds’ Facebook page.
And the best part? Wimmer’s Diamonds nearly doubled its Facebook likes! As you can imagine, they were beyond thrilled.