Thanks to everyone who joined us at FargoConnect! Here are the top seven insights from the event, plus some attendees’ reactions on social media:
1. Employees are your marketers.
Consider the case of Joshie the Giraffe, a young boy’s beloved stuffed animal left in a Ritz Carlton hotel in Florida and, through true customer service, was returned to his family in Arizona.
Aww! Hearing the story of Joshie & @RitzCarlton for the 1st time @FargoConnect. Google it, peeps. #fargoconnect16 pic.twitter.com/ZKCMsNhy8T
— Anna G. Larson (@msannagrace) August 30, 2016
The point? Customer service achieves marketing goals.
2. Passion + knowledge = profits
Several speakers urged attendees to hire employees who have the heart and commitment to take care of customers.
Passion❤️ + Knowledge💡 = Profit 💵 Awesome advice for how frontline employees are your most valuable marketing asset. #FargoConnect16
— Kristin Miller (@KristinL_Miller) August 30, 2016
3. Reacting is not marketing.
For instance, don’t “start a Snapchat” just because “everyone” is on Snapchat. Consider the strategy and formulate a plan. If Snapchat fits, then join. But not until then.
4. Hug your haters.
Haters are not your problem; ignoring them is. To get fewer complaints you first must get more complaints. It’s a two-step process to improve. Answers increase advocacy.
“Keep on hugging!” – @jaybaer #fargoconnect16 pic.twitter.com/WF3ekEy8lM
— Jessi Zenker (@RDOJessi) August 30, 2016
5. Respond on B.E.E.T.
6. Tell your brand story the Cirque du Soleil way:
Show, don’t tell; Deliver WOW moments.
7. Marketing guidance that works even in the crowded Las Vegas market:
Humanize your product.
Really appreciated how much @LDAngeli focused on championing your employees and humanizing your brand. #FargoConnect16
— Jessica Ballou (@jmballou) August 30, 2016
Thanks to everyone who joined us for FargoConnect! Also look for a photo album on our Facebook page next week!