Tuned in to Twitter | Flint Group Writers on the value of tweeting


The first reports of Osama bin Laden’s death? Twitter.

Some shared the news unknowingly, like an IT consultant:

sohaib small normal Twitters Newest Celebrity: Sohaib Athar aka @ReallyVirtual Who LiveBlogged The Osama Bin Laden Raid Thinking It Was A Helicopter Crash@sohath ReallyVirtual

Helicopter hovering above Abottabad at 1AM (is a rare event).

Other tweeters were in the know, such as Donald Rumsfeld’s former Chief of Staff:

Keith Urbahn @keithurbahn

So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.

Intentional or not, these tweets show the power of this social media platform.


Amidst the bin Laden events, the Flint Group Writers were spending a month focused on Twitter, specifically looking to intricately understand the medium and harness its power for our clients and their goals. We found ways to share and enhance our personal and professional interests, from Macs to fringe music to games-in-progress sports action. We see Twitter as a good place to interact with other marketing communications professionals, including media outlets. We understand how Twitter can allow organizations to provide more attentive customer service. Several writers now turn to Twitter first for news, from local happenings in rural areas to major international developments that may affect our clients. Many writers now follow and interact with professionals who will boost Flint’s service to clients. A few are just looking to vent about their favorite sports teams. And all of us are on the prowl for opportunities in and around Twitter that will benefit our clients.

Do you tweet? Personally and/or professionally? What are your Twitter experiences? We always like to from you.

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