Up Your Public Engagement Game With a PIO

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Plan, design, construct and … oh yeah, communicate. Improvement projects require a lot of skilled work and proficiency to ensure safety and quality expectations are executed. It can be difficult to do all that plus communicate with your community and stakeholders. Here are 3 reasons why adding a public information officer (PIO) can up your public engagement game while you focus on your area of expertise.


You know your stuff, we know ours. With decades of experience and a trusted strategy model, Flint Group has results-proven methods to accurately share public information that improves public perception. Just like your team can run an excavator with ease, our words, tactics and timing flow just the same, whether it’s interacting with media partners, crafting a social media strategy or developing a website.

Set It and Forget It

Ron Popeil made the phrase “set it and forget it” famous for his at-home rotisserie oven that produces a tasty chicken with ease. Let us do the same for you with a customizable “set it and forget it” communications plan where we do all the cooking while you’re involved as much or little as your appetite desires. Your designated PIO and team work together with you to develop a strategy, or recipe, that works for your project’s specific needs. After that, you can let go, focus in on your area of expertise and trust that our communications work will be something to savor.

Valuable Engagement

Here’s a joke: I saw two construction workers having lunch together the other day. Do you know what they were building? Friendship.

Okay, I know, that’s a cheap joke, but in its most basic form, public relations is about becoming friends with stakeholders and making sure your relationships are in good standings. Sometimes those relationships run into roadblocks or bumps in the road, pun intended. Adding a PIO can reroute and even prevent public perception issues with proper communication etiquette and strategy. Proper engagement with a community helps people see the bigger picture and understand the process in a more beneficial manner. Without a dedicated public information plan, adversaries or those who misunderstand the project are left to interpret the situation. A PIO can tell and control the positive narrative. In other words, they build bridges, not barriers. Again, pun intended.

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Amy Norstedt

Amy is a results-focused communicator who can deftly connect Flint Group clients with their communities. As a public relations strategist, she knows how to pinpoint what makes each organization unique and use those features to tell meaningful stories that generate awareness and enhance public image. She employs a diverse media background and insight as a former broadcast journalist to generate impactful strategies and increase earned media. Amy’s diverse background includes public relations duties for the Fargo Public School District and time as a senior anchor, producer and reporter for two local TV news outlets. With a bachelor’s degree in communications from the University of North Dakota, she is endorsed by several leading public relations bodies, including the Public Relations Society of America.

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