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5 cognitive biases and how to use them in your marketing copy

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We all like to think we’re entirely rational and clearheaded at all times, right? But truth be told (and backed up by mountains of research), our… Read More

Start killin’ it at trade shows, conferences and golf tournaments

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Nearly every business, institution or nonprofit has the opportunity to “table” during the course of their fiscal year. It can be expensive, time-consuming and ultimately a… Read More

What’s hot in manufacturing for 2020? 5 marketing trends to watch for

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Marketing for manufacturing at both the OEM and dealer levels continues to evolve, particularly with the shift of resources away from traditional marketing and towards data… Read More

Employer branding—a top priority for 2020

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If the thought of attracting and retaining good employees stirs up some anxious feelings, you’re not alone. At 3.6%, the U.S. unemployment rate is at its… Read More

How Discovery Benefits uses corporate culture to recruit employees

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Positive workplace culture attracts talent, drives engagement and, ultimately, impacts the bottom line. Workplace culture can be difficult to define, however. Everything, from the actions of… Read More

Branding: differentiating Noridian from the competition

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Noridian Healthcare Solutions employs more than 1,500 people and has decades of experience administering government health care programs in all 50 states. In fact, Noridian is… Read More

Creating an employment brand: Essentia Health

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If you work in recruiting, you know all too well: a strong job market has its challenges. In North Dakota and communities across the country, businesses… Read More

A 5-Step Approach to Building a Compelling Employment Brand

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If you’re on the recruiting side you know this all too well: a strong job market has its challenges. In North Dakota and communities across the… Read More

Employment branding 101

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Let’s face it: job markets are tight right now, and competition is fierce when it comes to finding and retaining the employees who will keep your… Read More

How to get the most out of trade shows

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We work with many clients who spend some serious budget on multiple trade shows every year. But when we ask about the success, the response seems… Read More

How bold branding helped Blue Cross Blue Shield of North Dakota survive – and surmount – the health care crisis.

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Amid the recent health care crisis – and the resulting finger-pointing political debate – our long-time client Blue Cross Blue Shield of North Dakota (BCBSND) came… Read More