The Lakes Community Health Center is a nonprofit that provides primary health care services in Northwestern Wisconsin.
The Lakes came to Flint Group’s Duluth office, WestmorelandFlint, for help creating a public service hand-washing campaign at two large community gatherings in its service area: the Iron River Blueberry Festival and the Bayfield County Fair.
Since fairs (especially those featuring animals) are known to be breeding grounds for germs and bacteria, The Lakes planned to have hand-washing stations at both events. Our task was to get people to use them.
Brainstorming for the campaign began like any other creative session – spitballing all things potty-related. We didn’t like our number-two pitch (tee-hee), so we went with our first idea.
We have all sorts of names for bathrooms, right? You’ve got the latrine, toilet, throne, lavatory, privy, loo and, of course, the John. Our thinking was, “If a port-a-potty can have a name, why not give these hand-washing stations an identity, too?”
Let me introduce you to Jean. Say, “Hi, Jean!”
“Hi, Jean” turned The Lakes’ hand-washing stations into a fun personality that appealed to all ages, advertised the health center, and playfully incorporated the purpose of washing your hands – hygiene.
We created signs for both inside and outside the port-a-potty doors, signs at the hand-washing stations, and Hi, Jean!-branded stickers and hand wipes. Below is a picture of all the materials together, followed by a couple pictures of the actual hand-washing stations.
In addition to signage at the port-a-potties and hand-washing stations, we also created directional posters featuring imagery that corresponded with specific locations and events at both fairs. The following signs were hung:
… at the Blueberry festival pie tables:
… near the food booths (there are two – let’s be honest, isn’t that what fairs are all about?):
… in the petting zoo area
… in the ride area
… by the carnival games:
Hi, Jean has only just begun
It’s a good thing the campaign was designed to be used over and over, because The Lakes has already contacted me to start talking about Hi, Jean! phase 2. I know I speak for my whole team when I say we’re all looking forward to spending more time with Jean and John this summer.