Having lived in the Twin Ports for many years, I’ve always heard of and been curious about the Lake Superior Dragon Boat Festival. So when several area Rotary Clubs asked our Duluth office to revamp marketing materials for this annual fundraising event, I was totally on board.
Our creative team jumped in by redesigning the festival’s logo and website. Then, we created collateral materials, including a brochure, billboard and poster to spread the word – and waves.
We approached the rebrand by focusing the design and messaging around the festival’s goal:
to provide a free, fun, family event while raising money for Essentia Health Foundation, and the Twin Ports Rotary Clubs’ charitable giving.
These nonprofits do all sorts of great things for our community, like raising money for local cancer programs and renovating the parks and trails my kids and I go to all the time. Our team feels great about donating our time and talents to support organizations that benefit our community.
Inspired by Falkor (you know, the luckdragon from The NeverEnding Story), we decided to form a team and raise money for the 2011 Lake Superior Dragon Boat Festival. Donning our own paddle pants (consisting of flame capes, dry-wick t-shirts, bananas, athletic shorts and goggles), we paddled our way to a first-place finish among 22 teams in the Business Challenge Class. Click here [PDF] to view the full results.
Check out more photos on our Facebook page album.
And what’s better than eye-catching marketing and all-star paddling, the Rotary Clubs raised $65,000 at their 2011 festival. That makes us happy.
With this year’s festival a mere two weeks away, our Duluth office has been busy chugging Gatorade and doing complex desk squats and water-cooler lunges. (Be prepared if you stop by for a meeting. No, seriously.)
Wish us luck on August 25, and check out Flint Group’s Facebook page for photos from the event.