How employee recruitment marketing helped Discovery Benefits highlight its culture


Discovery Benefits is a national Third Party Administrator. I told you about these friends of ours a few months ago when Flint Group launched their new website.

Discovery Benefits Logo

Recently, they approached us with a new challenge: employee recruitment.

We tackled this project as we do any challenge – with sound research.

Our Fargo office strategic marketing teams uncovered the number one appeal for working at Discovery Benefits: the environment – one in which employees thrive at a workplace they love.

Not to brag (actually yes, to brag for our friends), but the company’s been ranked by Business Insurance as one of the Best Places to Work in Insurance for three years in a row.

Capitalizing on corporate culture

Using this insight, our creative people produced recruiting collateral that highlights Discovery Benefits’ corporate culture through its employees.

Print ad:

DBI print ad

A few pages from the brochure:

Discovery Benefits employee recruitment

Discovery Benefits employee recruitment

Discovery Benefits employee recruitment

Discovery Benefits employee recruitment

In addition to the print ads and brochure, we also created online ads and pop-up display banners to use at career fairs.

An accurate reflection of the work environment

The new materials rolled out in the last couple months, so it’s still too early to know if it’s boosted Discovery Benefits’ applicant pool. But one thing’s for certain – its recruiting materials now do justice to its nationally recognized workplace culture.

I mean, with grill-outs and intramural sports, what more could prospects ask for?


Learn more about Flint Group’s work with healthcare recruitment and college recruitment.

Ericka Olin

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