Recently, they approached us with a new challenge: employee recruitment.
We tackled this project as we do any challenge – with sound research.
Our Fargo office strategic marketing teams uncovered the number one appeal for working at Discovery Benefits: the environment – one in which employees thrive at a workplace they love.
Capitalizing on corporate culture
Using this insight, our creative people produced recruiting collateral that highlights Discovery Benefits’ corporate culture through its employees.
A few pages from the brochure:
In addition to the print ads and brochure, we also created online ads and pop-up display banners to use at career fairs.
An accurate reflection of the work environment
The new materials rolled out in the last couple months, so it’s still too early to know if it’s boosted Discovery Benefits’ applicant pool. But one thing’s for certain – its recruiting materials now do justice to its nationally recognized workplace culture.
I mean, with grill-outs and intramural sports, what more could prospects ask for?