Out with the old

 Gleaner wanted to grow their social media following on Facebook and Twitter. Their website and socials felt dated, and they had a lack of content, images and reliable information. They needed a social media strategy that would grow their following while updating their content and creative to feel more in line with the brand.

Establishing a following

Flint created a multi-phase growth plan that laid out how to grow their following by updating and utilizing better content for their pages. We created a Twitter account for them and put together a strategy to grow both their Twitter following and Facebook activity. We leveraged our Facebook audience and used cross-promotion tactics to grow their audience by creating more content and boosting posts.

New audience, new content, huge success

The growth plan was deemed a success! Pulling analytics from Sprout Social showed a 250% increase in growth to Gleaner’s channels, a massive amount of growth in a short amount of time. The client was very happy with their results.