Look for us in LogoLounge Volume 7


In the past 18 months, graphic designers from over 100 countries around the world submitted 36,000 logos to be considered for LogoLounge Volume 7, the world’s largest-selling logo design series. Two logos from our Duluth office, WestmorelandFlint, were among the 2,000 designs selected for publication.

For many designers, LogoLounge is the ultimate web resource for the latest and greatest logo and identity work. As creative director at WestmorelandFlint, my team and I often use the site for inspiration and reference.

Users submit logos and, in turn, can view thousands of designs from the world’s leading agencies, as well as up-and-coming trendsetters. You can think of it as an online inspirational gallery for powerful and thought-provoking design.

The projects in the LogoLounge book series are selected by an international panel of eight judges based on quality, timeliness, relevance, and inspirational nature.

One of the logos selected was for Education Minnesota, the leading advocate for public education in Minnesota. The union asked Flint to design a logo for I Raise My Hand, a public awareness campaign aimed at uniting Minnesotans to support and improve the state’s strong education system. Here’s what I came up with:

I Raise My Hand logo

The logo was used throughout the multimedia campaign, which consisted of television, online and print advertisements, as well as direct marketing, the I Raise My Hand microsite and the I Raise My Hand Facebook page.

I Raise my Hand ad

The other logo selected was for Lakeshore, a senior housing facility and long-time client of WestmorelandFlint. They wanted a logo to celebrate the successes of employees who have reached milestones in their positions, as well as residents who have made great strides in their recovery process—to tell them, “Way to Go!” Here’s what designer Matthew Olin came up with:Way to Go logoThe logo was used as little signs of motivation on note cards, mugs, emails and buttons.

Way to Go logo on mug

It’s an honor that our team’s logos have been selected among the top designs and designers we all look up to, and it’s exciting to create work that will inspire others as well.

Matthew and I feel honored that these particular identities were chosen. Both logos were for such great causes that it makes it makes their publication even more meaningful. It’s great to see such a beautifully executed, human-centered design recognized on a higher level.

The book will be published on July 1, 2012, but you can pre-order LogoLounge 7 online today.

Ericka Olin

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