How I Convinced My Boss to Send Me to FargoConnect


On August 30, the smartest minds in marketing and communications will gather at the Fargodome in Fargo to share insights they’ve gained through their constant focus on keeping connected with target audiences in an ever-changing communications industry.

I’ve been to FargoConnect twice already and learned so much both times that I knew I wanted to be a three-peat attendee. My boss, though, needed a little convincing to give me the day off from office duties. Here are the reasons I gave that helped her see the benefits of sending me to the event.

1. Education

Technology is rapidly changing the way people communicate. Staying current with modern marketing trends is necessary for businesses to stay relevant and succeed in a global marketplace. At FargoConnect, speakers and attendees from all types of industries and locations share innovative thinking and deepen our understanding of the marketing field. It’s a whole day devoted to developing fresh ideas I can bring back to the business.

The day’s event is highlighted by informative and entertaining keynote speakers, including Jay Baer, president of Convince and Convert and New York Times best-selling author. He travels the world helping business people get and keep more customers. Scott Stratten, President of Un-Marketing provides insight into his unique marketing philosophy with a fresh perspective on how to effectively market, sell and engage, and flips traditional advice on its head.

The breakout sessions give me the opportunity to customize the experience and learn about the areas of marketing and technology that will make the biggest impact on our business. A lot can be learned in a day’s time at FargoConnect.


2. Networking

It’s an opportunity to connect with other business people from around the region. FargoConnect is the perfect place to collaborate with others, find job applicants, and connect with potential customers and partners.


3. It’s Local and Affordable

We usually have to travel to far-flung locales to get this level of insight and expert tips, which means several days away from the office, airfare, hotel rates and other expenses. This is one day away for a local event. The conference runs from 8:30 a.m. to 4:30 p.m. so it’s not even an extra long day, and our only hard cost is $149 for the event pass because they provide lunch and snacks. We even get a free book, Jay Baer’s Hug Your Haters!


You know who else loves a day away from the office? Bosses. My boss had never been to FargoConnect, so after I showed her the reasons why she should let me attend, I invited her to join me. We booked our tickets that same day.

See you there at the FargoDome on August 30th!

PS – Still need your tickets? Get them here!

Danyel Schneider

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