Brand Overview

The state’s trusted health insurance provider, with a long legacy of serving the well-being of North Dakotans.

A brand built on the promise of partnership and care

Flint Group has worked with Blue Cross Blue Shield of North Dakota (BCBSND) for decades. As a strong strategic partner, we understand BCBSND’s business objectives, unique set of challenges and what they value so that we can act as an extension of their team.



Helping BCBSND Connect with North Dakotans

Flint works hand-in-hand with the internal BCBSND communications team on Branding, Marketing and Communications initiatives and provides tools and guidance to help BCBSND effectively communicate to their target audiences with:

  • Corporate branding
  • Employer branding
  • Voice of Customer research, including managing BCBSND online member and employer panels
  • Strategic communications plans
  • Product campaigns for Individual & Family market, Medicare market, and Employer Group market
  • Marketing and communications collateral
  • Presentations and webinars
  • Agent channel resource hub and toolkits

Providing the tools for evolution and growth

Flint has helped BCBSND with successful product launches, marketing and brand campaigns, employer-of-choice and recruitment campaigns, internal communications for employee engagement, presentations, and website launches and maintenance.

Our team of specialists provide the following services for BCBSND:

  • Market research and online panel management
  • Brand development and brand identity management
  • Communications planning
  • Content strategy and development
  • Social media strategy and implementation
  • Earned media planning and implementation
  • Paid media services
  • Digital marketing
  • Customer Experience (CX) consulting
  • Website UX, design and content
  • Production
  • Analytics and reporting

“Flint Group’s approach of achieving determined objectives for every campaign, initiative and project continues to set them apart from other agencies. They are all about results for their client – delivering those results utilizing best-in-class expertise, strategic business insights, and with the utmost professionalism. From our internal employment branding campaigns to our external brand strategy and positioning, they are able to excel by partnering as a team, digging in to understand meaningful nuances and issues, and ultimately proud to share in the final success.”


Denise Kolpack, SVP Brand & Communications

Blue Cross Blue Shield of North Dakota