The process of copywriting is a kind of a controlled, focused daydream. Phil used to get in trouble for daydreaming in class, so being allowed to do it while paying the bills is one of life's sweet victories. (Take that, 3rd grade teacher!)
When you get down to it, Phil just loves to write. He enjoys hearing the music in a finely crafted sentence and making the words do what you want them to do. (What do you want your words to do?) Over more than 20 years, Phil has worked for big global brands, small startups, and just about everything in between. He has a special affection for loud, left-of-the-dial music like Ramones, Guided By Voices, Cheater Slicks, Teengenerate, etc. Thrash metal, like Slayer or Exodus, is great music to write to when concentration is a must.
