Employer Branding

Talent Shortage
Employee Rentention

Top Business Threat

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A strong employer brand attracts and retains top talent.

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A strong employer brand decreases cost per hire.

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A strong employer brand decreases likelihood new hires will leave.

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Build your employer brand with our how-to guide.

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Attract & Retain Top Talent

Employment branding is about attracting and retaining top talent. It’s becoming a top priority for an increasing number of today’s leading companies. Show qualified prospective employees the values and strengths of your organization. Let them see exactly why working for you is so great.


With a strong employer brand:

  • Positions fill quickly
  • Cost-per-hire shrinks
  • Employees stick around, they stay invested
  • Turnover is low

All things that will be reflected in your bottom line.

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Our Services

We conduct internal and external research (focus groups, one to one interviews, surveys, secondary research) to help create an employer brand that encompasses your mission, values, culture, personality, and differentiators as an employer.


We can help you fill key positions with a targeted media campaign that engages and drives your best applicants to your career properties across channels.


We can tell your employer brand story and ensure your EVP is consistently reinforced to all audiences using PESO channels: Paid, Earned, Social and Owned Media.

We use insights gained from research to build a strong employer brand that includes an Employee Value Proposition (EVP) that aligns with the vision of your stakeholders, as well as a brand identity system, including logo, tagline and more.


We can help you create positive and intuitive experiences for potential candidates and current employees alike.

Flint Group’s approach of achieving determined objectives for every campaign, initiative and project continues to set them apart from other agencies. They are all about results for their client, delivering those results utilizing best-in-class expertise, strategic business insights and with the utmost professionalism. From our internal employment branding campaigns to our external brand strategy and positioning, they are able to excel by partnering as a team, digging in to understand meaningful nuances and issues, and ultimately proud to share in the final success.

Denise Kolpack, SVP of Brand Strategy & Communications Blue Cross Blue Shield of North Dakota

We really valued the strategic insight and direction needed to position us among our target audiences. What was delivered was far beyond my expectations. Their approach was polished, professional and on point. During the project, we developed a true partnership. I would highly recommend Flint to any organization looking to strengthen and improve the entire recruitment and employment experience.

Tesa Pfeifer, Former Director of Marketing Discovery Benefits

We hired Flint Group to undertake employer branding for Essentia Health. I felt the entire process was very thoughtful. I felt supported, and my voice was heard throughout. We ended up with creative ideas and solutions that worked well for our organization.

Mary Ferguson, Former HR Director of Recruitment Essentia Health