Women in Business: #ChooseToChallenge on International Women’s Day

thumbnail of


The past year piles on to an already challenging environment for women, and it presented new challenges.  

For example, four times as many women than men dropped out of the workforce in September 2020that’s roughly 865,000 women compared to 216,000 men. 

Men already outpace women in leadership positions by a significant margin. Men and women have vastly different experiences when it comes to work and leadership. Ask any woman in a leadership position and youll hear consistent themes of what was different for her compared to her male colleagues. Many obstacles are self-imposed resulting in a mindset where “women feel they must be 100% qualified to apply for a position while men will apply if they are 60% qualified.  The bar is set differently for women. The expectations are different for women. Judgement is different for women. 

Consider this: Men are judged based on their potential; women are judged on their past performance. Countless studies show how women are judged more harshly than men when it comes to business, employment and leadership. Where men need to consider competency and masculinity, women have a plethora of relevant and non-relevant criteria that come into play. Appearance, clothing, weight, hairstyle, are evaluated very differently for women than men. Furthermore, women are often doing the “judging” of other women, so this isn’t a “men versus women” problem. It’s an “everyone” problem. 


How do we fix it? 

The theme for this year’s International Women’s Day on March 8 is “#ChooseToChallenge.” A challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions. 

We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. We can all help create an inclusive world. 

Understanding and talking about gender barriers and considering solutions for your business is a great place to start. Honestly evaluate your organization on this. It’s easy to assume it’s not an issue.  

Consider implementing leadership development programs for women in your organization.

Find ways to encourage women to pursue leadership opportunities. You may not be aware of the reasons that women might be shying away from leadership positions. It can range from confidence to time constraints to feeling advancement isn’t available to women in your business.

Think like a parent of daughters. 

Research shows that both male and female leaders who have daughters are more likely to champion gender diversity. 

Invite women into the conversation. 

It can be challenging for some women to jump into a maledominated conversation for a variety of reasons, including a simple, biological factor of having a quieter voice. 

Ensure your Board of Directors has balanced representation that includes women. 

Women accounted for less than 20% of board positions in 2019. Women bring a unique perspective to male-dominated boards, especially in business. Nonprofits typically have a higher number of women serving on their boards.

Women need to be more confident, have a louder voice and build networks. Often, the barriers for women are self-imposed. It takes effort and work to get beyond that. 

Men in the workplace need to support women’s professional growth.

Many men want to champion women but they aren’t sure how. If you sincerely want to know, ask a woman you know in a leadership position. Most are more than willing to support your effort. 

Women need to support women.

Far too often women spend energy on tearing other women down. This makes us all weaker. Empowered women empower women. 

Let’s #ChooseToChallenge this year and beyond. 

thumbnail of

A member of Flint Group since 2004, Jodi spends her days analyzing data and market research, writing strategy and proposals, connecting with clients, problem-solving with employees, working on internal management, and planning projects. She has a remarkable ability to manage teams, develop strategy, and execute campaigns on plan and on budget. A seasoned professional and effectual leader, Jodi brings to her position more than 25 years of marketing and advertising experience. Prior to Flint Group, she served as a brand and research manager at Microsoft Business Solutions and as marketing director at Nodak Mutual Insurance.

Read all articles

Sign up for email updates!

By signing up, you agree to receive emails from Flint Group. Unsubscribe at any time by clicking on the unsubscribe link at the bottom of our emails. Questions?